Kubva Musical.ly yakabatanidzwa neTikTok inova yeByteDance, iyo app yakawedzera zvishoma nezvishoma nekukurumidza kuti ive imwe yeanonyanya kufarirwa maapplication & masaiti muna 2023. Nemavhidhiyo akawanda akasiyana uye hongu, maitiro kubva kuTikTok, zviri nyore kuona kuti sei vanhu vazhinji vachiishandisa. Heino shanduko yeTikTok.
Zviri mukati
ziviso
Munzvimbo inogara ichichinja yesocial media, imwe puratifomu ichangobva kubata kutariswa kwepasirese: TikTok. Iine mavhidhiyo akakura-kuruma, matambudziko anobata, uye zvemukati zvemukati, TikTok yave chiitiko chetsika, ichigadzira nzira yatinoshandisa uye kugadzira zvemukati.
Zvakadaro, nyaya ye TikTok Mhindumupindu inopfuura muitiro wechinguvana; ingano yekuedza, kugadzirisa, uye kubata kwekunyarara. Muchinyorwa chino, tichanyura zvakadzama mukushanduka kwe TikTok, kuronda midzi yawo kubva kune yaimbove yakakurumbira Musical.ly kune chinzvimbo chayo chazvino sejuggernaut yepasi rose.
Musical.ly: The Precursor
Mabviro eTikTok anogona kuteedzerwa kumashure kune app inonzi Musical.ly, yakavambwa mu2014 na alex zhu uye Luyu yang. Musical.ly yakabvumira vashandisi kugadzira mavhidhiyo emimhanzi mapfupi, ane miromo-yakafanana-pfungwa iyo yakakurumidza kuwana kukwezva pakati pevashandisi vechidiki. Pakazosvika 2016, iyo app yakazvirumbidza pamusoro pemamiriyoni makumi mapfumbamwe evashandisi vakanyoreswa, kunyanya mu nyika dzakabatana.
Reference: Iyo Washington Post
Iyo ByteDance Kuwana
Mukuchinja kwakakosha kwezviitiko muna 2017, Beijing-based tech kambani ByteDance vakawana Musical.ly, vachiisanganisa neyavo pfupi-fomu vhidhiyo app, Douyin (inozivikanwa seTikTok kunze China) Kubatanidzwa uku kwakaisa hwaro hweapp yatinoziva nhasi.
Sarudzo yeByteDance yekubatanidza mapuratifomu aya yakaratidza kuve shamhu yehunyanzvi. Nekusimudzira masimba akasarudzika emumwe nemumwe, vakagadzira yesocial media powerhouse inobata kune vese vekunze neChinese vateereri. Izvi zvese zvakatora chikamu chikuru mukushanduka kweTikTok.
Dheuteronomio: The New York Times
Iyo TikTok Kuputika
Nekutanga TikTok zviri pamutemo muna 2018, yakakurumidza kupfuura yayo Musical.ly midzi. Iyo algorithm yeapp, inotungamirwa nekudzidza kwemuchina, yakanakisa pakunzwisisa zvinofarirwa nevashandisi uye kudzora zvemukati, zvichitungamira kune yakareba mushandisi kubatikana.
Kusiyana nevakatangira, TikTok yakapa akasiyana siyana ekugadzira maturusi, kubva mumhanzi kuwiriranisa kune zvinoonekwa maitiro, zvichibvumira vashandisi kuburitsa hunyanzvi hwavo.
Reference: The Guardian
Global Popularity
Kukwirira kweTikTok hakuna kuganhurirwa kune imwe chete demographic kana nzvimbo. Kubva kumatambudziko ekutamba se "Renegade" kusvika kuhutachiwana se "Gungwa Shanty TikTok," app yakagadzira nharaunda yepasi rose yevashandisi nevagadziri. Vakakurumbira, vapesvedzera, uye vanhuwo zvavo vakadirana kuTikTok kuti vabatane nemaitiro ayo anofambidzana uye anovaraidza.
Chirevo: BBC
Matambudziko Nemakakatanwa
TikTok's meteoric kusimuka kwave kusiri pasina chikamu chayo chakanaka chezvinetso. Zvekuvanzika, kupomerwa censorship, uye mibvunzo nezve mabatiro ayo data revashandisi zvakakwevera kuongororwa kubva kuhurumende nemasangano anodzora pasi rese. Nekudaro, TikTok yapindura nekushandisa zvakaomesesa zvemukati marongero uye nekushandira pamwe nezviremera zvepasirese.
Dheuteronomio: Reuters
Ramangwana reTikTok
Sezvo TikTok ichiramba ichishanduka, inotarisana nemikana mitsva nematambudziko. Kuwedzera kwayo e-commerce maficha, kudyidzana nemhando, uye mhenyu-yekutenderera hunyanzvi hunoratidza chinangwa chekusiyanisa kupfuura mavhidhiyo mapfupi chete. Kupesvedzera kweapp patsika yepop, mimhanzi, uye varaidzo zvakare inoramba isingarambike.
mhedziso
Rwendo rweTikTok kubva kuMusical.ly kuenda kuchiitiko chepasirese chiratidzo chekuchinjika kwayo uye simba rezvinogadzirwa nemushandisi. Mumakore mashoma, yakagadzirisazve magariro enhau, ichitora mwoyo uye zviratidziro zvemamiriyoni pasi rese. Kushanduka kwayo kunoratidza kukosha kwekugara uchienderana nezvido zvevashandisi uye kushandisa kugona kwehunyanzvi huri kusimukira.
Sezvo TikTok ichienderera mberi nekuumba dhijitari, inoshanda sechiyeuchidzo chekuti chinhu chikuru chinotevera musocial media chingangove mashoma mashoma kure. Iyo nyaya yeTikTok iri kure nekupera, uye isu tinogona kungofungidzira kuti zvicharamba sei kutsanangura patsva zviitiko zvedu zvepamhepo mumakore anotevera.
Zvinyorwa zvine chekuita neEvolution yeTikTok
Heano mamwe mameseji ane hukama neEvolution yeTikTok.
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